After diligently
participating in the VALS online survey, my results show that my primary VALS
type is an Experiencer. This is a very accurate reflection of my lifestyle and
personal habits and I was impressed by the survey’s ability to categorize my
personality so precisely. An Experiencer is someone who is young, enthusiastic about
new possibilities and puts forth their energy towards exercise, sports and
social activities. I have always been highly involved in sports my entire life
and exercise frequently which is very accurate. It also notes that Experiencers
are impulsive consumers who spend most of their money on entertainment,
clothes/fashion and socializing. I personally love interacting with people in a
social scene so this is a very accurate depiction of my personality. However,
this particular VALS type seems to emphasize an importance on being “cool” and
a very superficial lifestyle which is the only area of the VALS assessment that
I would disagree with.
My
secondary VALS type, which provides a specific emphasis to my primary VALS
type, is an Achiever. An Achiever is someone who is motivated by
self-achievement, has a goal-orientated lifestyle and shares a deep commitment to
friends and family. This is by far the most accurate portrayal of my lifestyle.
I constantly set personal goals for myself whether it is physical, academic or
social goals; I have always tried to achieve the highest potential of myself in
multiple areas of my life. Overall, the VALS survey provided a very accurate
reflection of my lifestyle and consumer habits. I am very curious to see how
this will reflect my potential career and future lifestyle.
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