Essay #3: Peer review groups

Hi all,

I've read through the introduction of all your papers and made new peer review groups based on similar video games that you chose. Peer reviews are due on Google Drive before Wednesday's section. Enjoy!

The instruction stays the same. See previous post.

KitKat: Carrie, Patrick, Alec
Jellybean: Natalie, Lucas, Ryan
Ice Cream Sandwich: Sarah, Sydney, Marlowe
Gingerbread: Dan, Isaac, Tim
Honeycomb: Erin, Sam, Max
Cupcake: James, Linzie, Eric

-Jiun-Yi

Outside sources for essay #2

Here are examples of outside courses that you can use to support your analyses in the advertising paper. The lists are not meant to be exhaustive. You certainly will find lots of articles on the same topic or other product advertisements by searching keywords in academic databases. To access the following articles, log in to the UW library database system using your NetID.

Psychological targeting and emotional appeals

Cigarette advertising
1. Emotions for sale: cigarette advertising and women’s psychosocial needs
2. Acceptable rebellion: marketing hipster aesthetics to sell Camel cigarettes in the U.S.
3. Targeting Tactics in Selling Smoke: Youthful Aspects of 20th Century Cigarette Advertising

Alcohol advertising
1. A Content Analysis of Beverage Alcohol Advertising in Magazine Advertising

Lifestyle marketing
1. Further reading from J201 main weblog.
    Reichert, T. (2003). Arousing aspirations: Lifestyle apparel and high-fashion.
2. http://books.google.com/books?hl=en&lr=&id=lQ3Z-3X9zkkC&oi=fnd&pg=PR9&dq=lifestyle+marketing&ots=YXJwvP9hRG&sig=nxptXPwfr4W8i4GM221MHBWa8iI#v=onepage&q=lifestyle%20marketing&f=false

Peer review groups of advertising paper

Here are new peer review groups of advertising essays. It is named by the NFL teams. Enjoy reading classmates' papers and giving constructive feedback. Peer reviews are due on Google drive shared folder before next Wednesday's class.

Click HERE to see previous instructions.


Packers:    Issac, Tim, Alec
Vikings:     Pat, Sam, Max
Steelers:    Dan, Ryan, James
Cowboys:  Natalie, Linzie, Sydney
Giants:       Luke, Marlowe, Sarah
Jets:            Eric, Carrie, Erin

Have fun commenting!

Jiun-Yi

Peer review grouping for essay 1

I've assigned everyone to a group named by your favorite TV series. Each of you will review two paper drafts from the other two people in the same group. Please write a 250-word comment for each review. Conducting peer reviews is a good way to improve your writing. Please read the draft through once before responding to the following points. You don't have to address all issues, just pick 2-3 points that you like about the paper and you think how the author can improve.

Please upload your comments for each classmate to the Google Drive before we meet on Wednesday. Name you file like this "Peer review_you last name_the author's last name."

Please address the following questions in your comments.

1. In what ways does the introduction used by the writer prepare you for the argument? 
How effectively does it frame the issue? 
2. Is there an essay map in the introduction? If so, suggest ways in which the essay 
map in the introduction could be improved. 
3. Suggest ways to make the framing of the issue, review of alternative approaches, 
and the main point advanced by the writer more consistent with each other. 
4. Identify areas in the paper where brief overviews would make the argument easier 
to follow. 
5. Identify arguments that would run counter to the writer's argument. Suggest ways 
the writer could respond to and/or refute these arguments. 
6. If the writer is advocating a particular solution, suggest ways in which it could be 
described more clearly. 
7. If the writer is advocating a particular solution, suggest ways in which the 
implementation of that solution could be described more clearly and completely. 
8. Consider the writer’s use of evidence. Is it appropriate? Are there points at which 
additional evidence would be useful? Where different evidence might be used more 
effectively? 
9. How effective is the conclusion? Does it do more than simply restate the content of 
the essay? How might it be improved? 

Guideline for your speech self-critique

You are required to view your performance and perform a self-critique. Please email me your response no later than one week after receiving your speech video. The self-evaluation is worth 1 point. After one week, 1 point will be deducted from the speech score.

This should be one to three paragraphs. You do not need to worry about organization and grammar. Just write freely. You do not need to answer all of the questions listed here, just what you feel is most relevant.

Evaluate your speech according to the following two categories:

Content:

• Introduction
• Thesis (was it clear, slowly and simply stated in your introduction?)
• Organization/presence of transitions and signposts/easy to follow your ideas?
• Use of evidence
• Conclusion (did you end with a review of your main points?)

Delivery: 

• Eye contact (did you read from your notes too much? look at audience members?)
• Filler language (“um,” “ah,” “like”)
• Nonverbal delivery/gestures/posture
• Verbal delivery (inflection, emphasis, volume, rate)
• Overall effectiveness—be honest! How would you rate yourself as a speaker at this time? What are some areas that needing improvement

Assignments by dates and names

The following table tells you when/which reading you are responsible for giving speeches, leading discussions, and preparing research reports. Hope this clarify things a bit.

Tips for assignments

Give an effective presentation

¡Content: capture 2-3 key points, make your own claim, support it with evidence
¡ Delivery: project confidence, track time, Engage the audience
¡ Practice ahead of time
¡Turn in one-page outline of your speech, self-critique after I email the video yoyou


This is an incredible online resource for learning how to become a great public speaker. 
Check it out!  http://www.ted.com/talks

Speech outline

INTRODUCTION/THESIS STATEMENT: The thesis makes a claim supported by reasons, joined by the word “because.”
-REASON 1 (in the form of a topic sentence)
Evidence
Evidence
REASON 2 (in the form of a topic sentence)
Evidence
Evidence
REASON 3 
Evidence
-CONCLUSION

Lead discussions

¡Post 3-4 questions to section blog before Tuesday 1:00 pm (Please name your blog post title as "Discussion questions_authors' last name_your last name")
¡Start with ice-breaking questions, ex: connect to your own experience
¡Evaluate/critique the reading
¡Ask constructive follow-up questions
¡Bring your questions to class and get ready to lead 10-15 minutes discussion on the assigned reading

Prepare for research reports

¡Post a 500-word research report to section blog before Tuesday 1:00 pm (Please name your blog post title as "Research report_author's last name_you last name")
¡Think like a detective, provide background information on the author’s work
¡Things to include: occupation, affiliated organizations, expertise, credibility, reviews