Ryan Wenberg
10/28/13
J201 Sec. 310
Discussion Questions
for In Case of Emergency
1) Goodman already mentions LeBron James, Mel Gibson, and
Tiger Woods in his article, but can you think of any other examples of
celebrities that have faced image issues?
2) The way BP and it’s contractors pointed the finger at one
another during the oil spill showed that the lawyers were in control more than
the communications professionals. As a company, is it more beneficial to accept
responsibility to save credibility or to deny culpability in order to secure
themselves against lawsuits?
3) In the case of BP, Keith Hearit, a communications
professor at Western Michigan University, says, “there was nothing that could
be done to make it better, but there was plenty that could be said to make it
worse. Is it better for a company to just let the story take it’s course in
these situations or is it better to try and get in front of the story and risk
damaging their image further?
4) Eric Dezenhall is quoted as saying, “Nobody ever says:
‘Oh, that’s wonderful communications. We feel good now.’ “ How much can public
relations really affect the way the public views a company after a scandal?
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