My VALs categorization was an innovator. These people are sophisticated with a taste
for high class items. Image is important
to these people and they also like to seek challenges. They like to make changes through new ideas
and technologies. While I like to be a
leader and I do like challenges, I feel like image is not as important to me as
this categorization. Also, the types of
things that these people like, like sparkling water and BMWs is definitely not
the type of lifestyle I have. Maybe this
would reflect my life better if I wasn’t a student and was an independent
person (assuming I had enough money to be this type of consumer). This seems like an ideal type of
categorization but one that more affluent people have.
My secondary type was the experiencer, which
seemed more like me. It said these were
young, compulsive buyers who like to spend money on entertainment, fashion, and
socializing. I feel like this is true
for me because I do spend a lot of money on clothes and when I go out with
friends. It also said these types of
people are impulsive buyers, which I have a tendency to be. Some of the favorite things of these people
are Red Bull and the Rolling Stone. While I don’t drink Red Bull, I do have a
tendency to drink carbonated caffeinated drinks, and for about two or three
years I subscribed to the Rolling Stone,
which is probably my favorite magazine.
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