In the movie Mickey Mouse Monopoly, it is easy to see that these movies have a huge impact on children. Two of obvious ways are through the magic bullet and through cultural means.
When children watch Disney movies, they try to imitate them through play. This is an obvious trait of the magic bullet, which affects children directly. When children play, they act out direct scenes. Children often imitate characters - girls playing stereotypical feminine roles and boys following suit in male roles, often saving the girls. Also, racial prejudice is obvious in Disney movies. Voices played by minorities often portray negative roles. For example, the chihuahua in Oliver and Company played a character who was open and willing to do illegal tasks. Children associate these voices with voices of real children and will assume racial minority children also are associated with crime and violence.
This is an example of the magic bullet because the effect is strong and direct, reinforcing gender and racial roles. However, this is also a cycle in our culture. As racial and gender discrimination continue in our culture, these roles are reinforced and produced more in mass by the media. Another way Disney infiltrates into our culture is through consumerism. This is produced in mass through many aspects of our culture. This includes video games, clothing, toys, and even household items. It is easy to see how Disney has become an obvious part of our culture. While children do not realize this, Disney and consumerism go hand in hand and feeds the loop of what is produced in our culture.
Both ways obviously affect children, and whole Disney movies are important to many Americans, it is important that we are aware of these effects. Disney movies should be produced with stereotypes and gender roles in mind, making them more appropriate for children. And while they will probably continue to promote consumerism, parents should try to avoid buying all these products for their children, and instead, teaching children about race and gender roles in American society.