The other example would be how media represents the culture. Society is what makes the culture and the media interprets it and represents culture how they see fit. In the end, this can lead to "loss in translation" when the media creates a stereotyped picture of what society is. In Disney's case, it can lead to a grossly overly generalized layout of society. The examples of racism in Disney can be seen in most of the minority groups. In The Jungle Book, crows and monkeys were portrayed as Black individuals with the way they talked and how they acted. In Oliver and Company, the Chihuahua, Tito, was spoken by a Mexican individual and is shown as a low life in society and a criminal. The Siamese cats in Lady and the Tramp are given features that go with every Asian stereotype out there. This is dangerous because media has the "power to reinforce or assign new meaning to people and cultural
objects" (Lecture). This is especially a problem with the children who haven't experienced the real world yet as it paints a false image of what the society is like. Jacqueline Maloney, from the Harvard University, explained a story in which children at a grocery store comparing black children to the Hyenas they saw in the Lion King. Disney has shown kids their definition of a stereotypical black person. This misrepresentation of a group of people taught kids how Black individuals act and talk. It also teaches kids how black people act in society. In movies like The Jungle Book and The Lion King, Blacks are seen as background characters and have very minor roles. Interviewers in this movie asked children various questions about Disney movies, and one asked if they knew a movie in which a black character was the lead role. The children could not think of one.
This documentary gives a scary picture of how Disney impacts kids. Its hard to imagine a company with a mission to spread the magic could be called a media monopoly. It is eyeopening to see how Disney can use their movies to also market their products. By doing this, Disney engulfs everything children do by always having Disney related products around them. This movie was additionally frightening when realizing that my generation was the one effected by this. It makes me wonder how much I and the people where influenced by Disney.